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Amro Bullock Human Resources advisor www.amrobullock.com Amro Bullock is a Human Resources advisor, with great interest in the impact of service on the customer experience. He’s been in the Human Resources, Training and Development industry since 1987 and specializes in the customer experience and is a leader in helping organizations to create deliberate, emotionally engaging customer experiences that drive value, reduce costs and build competitive advantage. Amro has authored many internationally well regarded business articles, including: “The Customer in me” and “The Moment” Amro held a number of managerial positions for World Leading Hotels such as Burj Al Arab, Hilton and Sheraton, including roles in Human Resources, Service Excellence, Training and Development and customer service. Following his passion for customer experience, Amro has invested in ground-breaking thought leadership to ensure its clients have access to cutting-edge customer experience management techniques that drive value. He has undertaken customer experience projects with some of the world’s hospitality leading companies, including Raffles Hotel, Hilton, Holiday Inn, Ramada, Bin Lahej, and Travco A sought-after speaker, consultant and executive coach, Amro’s interactive presentation style uses thought-provoking questions, humor and real-life anecdotes to engage, entertain and inform his audience, including calling a customer service number from the stage to make a point. Amro is a member of “Dubai Quality Group” on Customer Experience and the “Society of Human Resources Management” Organization, and has presented at countless conferences and association meetings. He has been featured as an expert on Dubai Eye radio station on programs such as Eye on career and Career Clink.