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Kobe Bryant Receives DMCC Trade Licence to do Business in Dubai • Basketball superstar's first trip to Middle East began with an exclusive press show at Almas Tower • DMCC's Executive Chairman Ahmed Bin Sulayem presented Kobe Bryant with a DMCC Free Zone Licence • DMCC's role as title sponsor of the weekend highlights the Free Zone's commitment to promoting a healthier and more active UAE Dubai, UAE; 25 September 2013: Today marked the beginning of the highly anticipated Kobe Bryant Health and Fitness Weekend, presented by the Dubai Multi Commodities Centre Authority ('DMCC'). The Weekend officially commenced today with a press show held at DMCC's headquarters in Almas Tower, the tallest commercial tower in the Middle East. The event opened with introductory speeches from Kobe Bryant; DMCC Executive Chairman Ahmed Bin Sulayem; Dr. Ghada Aoun, Medical Director and Specialist Endocrinologist & Diabetologist at Boston Diabetes and Endocrine Centre; and Sarah Omolewu, Managing Partner, Maven Marketing & Events; with a strong focus on the parallels between a healthy lifestyle and success in sports and business.