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Dubai Means Business. Events. The fifth film in the series that looks at trade and business in Dubai. Through the eyes of business leaders, this film examines the city's capabilities as a hub for global events. From major shows at Dubai World Trade Centre to sporting spectaculars, Dubai is increasingly setting the standard for blue-chip events. People: His Excellency Mohammed Alabbar, Dubai Events & Promotions Establishment Paul Griffiths, Dubai Airports His Excellency Helal Almarri, Department of Tourism and Commerce Marketing, Dubai World Trade Centre David Richardson, International Cricket Council Colm McLoughlin, Dubai Duty Free George O'Grady, European Tour