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he new design, inspired by a golden ring, was unveiled to the public in Dubai on Sunday by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The new logo was projected onto the Burj Khalifa as crowds of people cheered on. Speaking about the new design, Reem Ebrahim Al Hashimy, UAE Minister of State for International Cooperation and Director General of the Dubai Expo 2020 Bureau, said: “The logo is inspired by an artifact that is found in the archaeological site of Saruq Al Hadid…it’s a tiny gold object… [that is] very detailed, made of pure gold [and] has very small artistic designs around it.” The reason why this ring inspired the new logo is because it has a circular shape, which inspires connectivity, resilience and strength, Al Hashimi said. Visual & Edit By JAbir SADATH