Dubai, NIKITAS GLYKAS Vice President MEA for HTC speaks to WILLIAM FARIA

DUBAI: HTC Corporation, a pioneer in innovation and design, on Monday 16th March unveiled its most powerful and innovative smartphone yet, the HTC One M9 in Dubai. The newest addition to the HTC One family will be available from major retailers and mobile operators from the end of March, priced at AED 2,749. At HTC, we want to surprise our customer by always introducing the best and most innovative products, says Nikitas Glykas, HTC’s Vice President for MEA region. With the launch of the HTC One M9 today, we are taking our award-winning HTC One concept a step further, he added. The HTC One M9 is highly intuitive, with an array of improved features and a stunning design. “Last year we exponentially exceeded our target of achieving double digit growth. We achieved a triple figure growth in terms of sales between 2013 and 2014 in the MEA region. I am confident that the HTC One M9 will take us to record breaking heights in terms of sales in 2015 and beyond,” disclosed Glykas. The colourful launch event held at Armani hotel on the foot of the prestigious Burj Khalifa, was also attended by Neeraj Seth, Head of Marketing, HTC MEA and Ramit Harisinghani, Head of Sales, HTC Middle and Africa. The new innovative design will be available in an array of colours including, dual-tone silver and rose gold, single-tone gunmetal grey, single-tone gold and dual-tone gold and pink. The HTC One M9 takes the award winning HTC smartphone experience to the next level. This new phone will really be an extension of you as it is highly customisable and intuitive, themes put you in the centre of the smartphone experience, intelligently analysing your favourite photos to modify the look and feel of your apps, colour scheme and backgrounds. The HTC One M9 features an incredible 20 megapixel main camera which has the ability to shoot movies in 4K resolution. The front facing camera addresses low light shots with a powerful UltraPixel™ camera. HTC BoomSound™ now combined with 5.1 channel Dolby® Surround sound3 simulation delivers extraordinary, cinema-style surround sound. A more intelligent HTC BlinkFeed™ also makes it easier to uncover the hidden gems that surround you by using location data to recommend points of interest, news and information. For the ultimate connected smartphone-powered TV experience, the HTC One M9 comes exclusively preloaded with the Peel® Smart Remote app. instantly connecting you to the shows you love, the app even learns from your viewing habits, transforming your phone into a personal TV guide and remote control. For a standout look, the HTC One M9 will be available with a range of accessories that are unique and customisable, including the second generation HTC Dot View case which adds a host of new features and colour options.