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Dubai Jan. 2012 The Dubai Fountain is a record-setting choreographed fountain system set on the 30-acre manmade Burj Khalifa Lake, at the center of the Downtown Dubai development in Dubai, United Arab Emirates. It was designed by WET Design, the California-based company responsible for the fountains at the Bellagio Hotel Lake in Las Vegas. Illuminated by 6,600 lights and 25 colored projectors, it is 275 m (902 ft) long and shoots water 240 feet into the air accompanied by a range of classical to contemporary Arabic and world music.[1] It was built at a cost of AED 800 million (USD 218 million). The name of the fountain was chosen after a contest organized by the developer Emaar Properties, the result of which was announced on 26 October 2008.[2] Testing of the fountain began in February 2009,[3] and the fountain was officially inaugurated on 8 May 2009 along with the official opening ceremony of the Dubai Mall. On 2 January 2010 the height of Dubai fountains was increased to 275 m (902.2 ft).[4] DHL Express has highlighted its "most ambitious advertising campaign to date" at The Dubai Fountain. The global logistics company premiered an eye-catching light show in Downtown Dubai on 20 October 2011, which was choreographed in dramatic style to a specially reworked version of the Motown classic "Ain't No Mountain High Enough". The song is also the anthemic soundtrack to DHL's new campaign, now airing across the Middle East region.The special display will run every Thursday, Friday and Saturday evening for a month.